Vital Statistics for B2B Social Media
There’s no doubt about the fact that B2B marketing is changing, especially with the increased use of social media. Would you be surprised to learn that B2B companies are actually leading the charge when it comes to social media? 81% of B2B companies have accounts on social media sites, compared to only 67% of B2C companies.
The above video, produced by Ernest Agency, takes a look at some of the many other ways B2B marketers are tacking social media. There are some impressive and interesting facts in there that also take a look at some of the challenges marketers face with B2B social media marketing. It’s a pretty cool video that acts as sort of an animated infographic.
The point that stands out to me the most is that 54% of Chief Information Officers ban the use of social networking sites in the workplace. I was surprised to see this number so high, since so many more companies are relying on employee participation in social media campaigns to help boost their social media reach. Though I do understand how many employers see social media as a huge distraction for employees. It’s hard to say whether companies will start to loosen up these policies or crack down even harder on rules regarding social media in the workplace. It will be interesting to see how things continue to evolve and change.
Which statistic from the video stands out to you? Leave us a comment and let us know what you think. We would love to hear from you.
