Strategy+Design

With so much competition out there, how do you stand out and capture the attention of your target audience?

B2B content marketing has become an essential tool for generating leads and driving revenue for businesses.

According to Google Chairman Eric Schmidt, we generate as much information in a couple of days as all of mankind has since the dawn of recorded history up to 2003. Some mathematicians will argue that the true number of days is actually closer to a week, but the point is that our species generates more […]

Business-to-business sales cycles are long, arduous journeys. Compared to marketing to consumers, the B2B buyer path is a marathon. Long before social media and digital marketing disrupted everything, B2B marketing was all push. The more that companies pushed their sales pitches outward, the bigger and better their sales pipelines became. Then came the Digital Tidal […]

Traditional business-to-business lead generation strategies like cold calling, unsolicited site visits, and email worked a few years ago but will not deliver great results today. Social media, mobile technology and content marketing has changed the B2B landscape forever. Inbound marketing strategies are now generating more demand for business products and services than traditional marketing ever […]

Since the release of Google’s Panda and Penguin search algorithms last year, much has changed for B2B companies – how they go to market; how they generate leads; how they keep leads. In fact, a recent IDG report shows that B2B buyers are influenced by social, mobile and video content more than ever before. Useful […]

Since 2008, we have seen B2B companies approach their content in three ways: They Deny that the new content and social rules of engagement apply to them. They Copy what B2C companies are doing but are frustrated with the results. They Invest in developing a content-centric ecosystem. Only one of those approaches yields positive results. […]

Happy New Year! After eating way too many baked goods over the holidays, we are back heads-down on some exciting new projects to kick off 2013, not to mention trying to work off some of these muffin-tops. Before we get into any new content topics, I wanted to reflect on a few highlights we shared […]

For B2B leaders who see the potential upside of social marketing, many still struggle with how and when to craft social content in order to generate demand and nurture relationships. Mainstream social networks (Facebook, Twitter, Pinterest) were not specifically built for the business-to-business audience so the task can be overwhelming and appear pointless. Indeed, a […]

If you ask most clients about what they hope to accomplish with their social media campaigns, they will probably tell you that they want to go viral. It’s the sort of thing marketers don’t like to hear, because it really can’t be promised. Even if you set everything up for success, there’s just no way […]