It’s no secret that content is a much bigger animal today than it was even a few short years ago. In fact, not long ago content used to be that thing that was always left to the last minute – the one afterthought that everyone would assume someone else would take care of. Today in […]
Last week we discussed how to create a B2B content-centric ecosystem so that B2Bs can be better prepared for today’s B2B buyer. This is a followup post based on a recent IDG study published by BtoB Magazine. According to IDG, B2B tech buyers are becoming more and more influenced by social, mobile, and video content […]
There’s no doubt about the fact that B2B marketing is changing, especially with the increased use of social media. Would you be surprised to learn that B2B companies are actually leading the charge when it comes to social media? 81% of B2B companies have accounts on social media sites, compared to only 67% of B2C […]
Social media doesn’t have to strictly rely on Facebook and Twitter. There’s another social media tool that has the potential to be hugely successful if you can manage to get the formula right – YouTube. Getting the formula right is the tricky part. If you can get the right blend of ingredients in your video, […]
