A little engagement goes a long way.
People love to be included. Sometimes marketing gets too wrapped up in talking TO people and doesn’t take the time to listen to the response. What would happen if you gave your audience a way to participate and become part of your marketing, instead of just being the audience?
The latest campaign by Sprint is a great example of what can happen when you encourage a little audience participation. The campaign is called, “All Together Now” and encourages “random acts of togetherness”. It encourages people to participate in activities that often just help make other people happy. My favourite example (in the video above) is where they ask Sprint users to help wish a woman named Veatrice Henson a Happy 100th Birthday by taking advantage of their unlimited plans to call, text or email birthday wishes for free.
The results were pretty impressive. Veatrice received 261,717 phone calls, 268,752 texts and 86,467 emails, all from total strangers. It’s pretty amazing. It might not always be possible to involve your customers in this manner, but if you can figure out a way to encourage interaction, you’ll probably see some great results.
Have you seen any other good examples of companies encouraging customer interaction? Do you think it works? Leave a comment and let us know what you think.
