People love to be included. Sometimes marketing gets too wrapped up in talking TO people and doesn’t take the time to listen to the response. What would happen if you gave your audience a way to participate and become part of your marketing, instead of just being the audience? The latest campaign by Sprint is […]
Investing in a credible brand image for your company, product or service is critical to raising capital. It not only makes you look like a winner, it instills confidence and trust in your potential investor. Have you ever watched Shark Tank or Dragon’s Den? Most often, the entrepreneurs who get funding from the investors on […]
In marketing, opinions can be dangerous for both client and agency, especially those that are centered around personal taste. It’s a double edged sword. Going on gut feel rather than facts and real insight can get you into all sorts of trouble because making assumptions usually leads to tactical solutions that feel right in the […]
