Strategy+Design

Breaking the Mold for Unconventional Positioning

In a world saturated with brands vying loudly for attention, it’s crucial to stand out and make an impact. While brand strategy is a well-discussed topic at this company, it’s time to break away from the usual conversation and explore unique and innovative directions that will set new and even established brands apart. In this article, we dive into unconventional strategies that can help brands thrive and create a viral impact in the marketplace. 

Let’s try to revolutionize your brand strategy!

Check out 4 tips and ideas we like.

1. “The Antagonistic Approach: Embrace the Rebel Within” Instead of playing it safe and fitting in, explore the power of embracing a rebellious nature within your brand strategy and in your competitive group. Advocate for a cause, challenge the norms, and disrupt the status quo. By taking a stand, your brand can create a polarizing effect that sparks conversations and attracts a dedicated following.

2. “Gamification: Level Up Your Brand Engagement” LinkedIn might be primarily a professional networking platform, but that doesn’t mean you can’t infuse fun and gamification into your brand strategy. Create interactive quizzes, challenges, or contests that align with your brand values and engage your audience. By turning your brand experience into a game, you can generate excitement, boost engagement, and go viral on LinkedIn.

3. “Reimagining Storytelling: The Immersive Brand Experience” Take your brand storytelling to the next level by embracing immersive experiences. Leverage technologies like virtual reality (VR), augmented reality (AR), or even interactive live events to create unforgettable brand encounters. By immersing your audience in a multi-sensory journey, you can leave a lasting impression and generate buzz.

“Micro-Influencers: The Hidden Gems of Unique Brand Strategy”

While influencers are not a novel concept, consider diving into the world of micro-influencers for your brand. Collaborating with micro-influencers can help you reach niche audiences and spark organic conversations.

4. “The Power of Unusual Collaborations: Breaking the Industry Silos” Consider joining forces with unexpected partners from different sectors to create disruptive collaborations. Look beyond your industry and find synergies with brands or organizations that share your values but operate in different domains. By combining forces, you can tap into new audiences, foster innovation, and generate viral conversations. 

Creating a viral impact on platforms like Twitter or LinkedIn can work wonders for your brand strategy, it’s essential to break away from the conventional and explore unconventional ideas.  Ideas like embracing your rebellious side, or some other unique ideas are worth exploring if you find that the landscape is littered with similar stories. By daring to be different, your brand can capture attention, foster engagement, and propel your brand to new heights.

Prepare to revolutionize your brand strategy, we would love to help with the process if you are daring enough.