Understanding Marketing Automation [INFOGRAPHIC]
Last week I shared a great video from Eloqua illustrating how Revenue Performance Management (RPM) can get your sales and marketing teams on the same page and working together to increase revenues.
One of the tremendous aspects of RPM is the benefit of marketing automation – automating the marketing process can give CEOs real data to analyze performance, measure ROI and legitimize the marketing investment (notice I didn’t say “spend”?).
The infographic below, courtesy of HubSpot, shows how marketing automation uses technology and software to help move prospects and leads through the sales funnel. For example, leads generated from blogging, social media, and other inbound marketing sources, can now be more sales-ready. But marketing automation is not a silver bullet solution, and it’s important to understand when it can or can’t help grow your business.
My biggest take-away from the infographic is that customer relationships should be based on REAL interactions aided by technology like marketing automation. In other words, don’t hide behind technology and hope you’re going to make that sale.
Have a look at the infographic and then determine your own conclusions. Let us know your thoughts.
