Since 2008, social media marketing has transformed everything we used to know about creating awareness and generating leads. Gone are the days of “push” marketing. Today it is all about “pull” or “peer-peer” marketing. We see consumer package brands promoted on social sites like Facebook and Pinterest all the time. Sure, it makes sense to […]
Small businesses in the B2B space can learn from a recent VerticalResponse survey summed up nicely by VentureBeat’s John Koetsier, showing 66% of small businesses have invested more on social media marketing activities in 2012 than in 2011. I think most B2B business owners reading this would find it surprising that over 43% of small businesses […]
My good pal and veteran telemarketing guru, David F. McCullough over at Transamerica Microsearch, replied to one of our retweets recently about a very good tweet by Dave Thomas (@businessdotcom), Am I Doing All I Can with B2B Telemarketing? David was happy to hear someone using “telemarketing” on a Social Media website because he was […]
Dan Zarrella, the social media scientist over at HubSpot, offers some fantastic insight into getting the most out of Twitter from this excellent infographic. Because Dan spends a ton of time researching and analyzing how to optimize social media for business, this one really struck a chord with me. Dan’s advice is pretty simple: You […]
We haven’t posted an infographic in awhile, so I thought it was a great time to share one with you. I came across this one on Mashable and found it very interesting. We often hear about the numbers in terms of overall users on each platform, but it’s not so often that we get a bit […]
When you look at successful social media campaigns, they all seem to have one thing in common – they are easy to participate in. It’s something we touched on in last week’s post about the Kony 2012 campaign. The fact that all that was required of people was to click a few buttons in […]
If you ask most clients about what they hope to accomplish with their social media campaigns, they will probably tell you that they want to go viral. It’s the sort of thing marketers don’t like to hear, because it really can’t be promised. Even if you set everything up for success, there’s just no way […]
Setting up your business on Twitter or Facebook is easy. However, you can’t just hop on and start posting without thinking about a few things first. Perhaps the most important part of your social media presence is creating the voice for your brand. It’s important that your brand’s voice on social media matches up with […]
Mashable has some interesting stats on Twitter activity during Sunday night’s Super Bowl game. You would think that with so many people tuned in to watch a football game, most of the chatter would have been about football, right? Oddly enough, the answer is no. What were people tweeting about during the game? The commercials. […]
There’s no doubt about the fact that B2B marketing is changing, especially with the increased use of social media. Would you be surprised to learn that B2B companies are actually leading the charge when it comes to social media? 81% of B2B companies have accounts on social media sites, compared to only 67% of B2C […]
