Strategy+Design

The Digital Business

Tag Archives: tactics

Just say “No” to random acts of marketing

Random marketing wastes time and money Why are so many businesses still using random marketing tactics? I can see why some business owners think marketing is expensive. It’s no surprise when so much time and money is wasted on random tactics. Random marketing is like throwing spaghetti at the wall. You throw as many ideas […]

What the heck is engagement anyways?

When you hop into the world of social media, you start to hear this word everywhere. Engagement. It’s thrown around a lot, but what does it actually mean and how do you do it? Last month, I helped my co-worker create her own Fendi bag via Bergdorf Goodman’s Facebook page. It was part of a […]

The Creative Taste Debate… and how to avoid it

In marketing, opinions can be dangerous for both client and agency, especially those that are centered around personal taste. It’s a double edged sword. Going on gut feel rather than facts and real insight can get you into all sorts of trouble because making assumptions usually leads to tactical solutions that feel right in the […]