#171303562 / gettyimages.com Like tomato, ‘tomahto’, many business people think strategy and tactics are one in the same. Or, they say strategy and mean tactics. Strategy and tactics are distinctly different, both very important, and need to be aligned. Tactics can be easy, fun and creative to conceive. But, creating a tactical plan that will […]
We live in an instant world. As business people, we want our business performance results to be just as snappy. And why not? Technology makes it easier and faster to get information. That may apply to some business initiatives, but marketing doesn’t work that way, especially in the B2B space. Why? Because as I already […]
When you look at successful social media campaigns, they all seem to have one thing in common – they are easy to participate in. It’s something we touched on in last week’s post about the Kony 2012 campaign. The fact that all that was required of people was to click a few buttons in […]
If you ask most clients about what they hope to accomplish with their social media campaigns, they will probably tell you that they want to go viral. It’s the sort of thing marketers don’t like to hear, because it really can’t be promised. Even if you set everything up for success, there’s just no way […]
Social networking has exploded in popularity in the past few years, so it makes sense that marketers would want to follow consumers to this space. I’ve seen some great examples of campaigns that have been very successful with reaching fairly large audiences through social media channels, but I wonder how responsive people are to most […]
I came across this video in an article by Jay Dunn and thought the concept was so cool and innovative that it just had to be shared. Here’s a little summary of the project: In North America, we’re starting to see QR codes being used more often in advertising. While it’s really just starting to take hold […]
Content marketing is a phrase you hear being thrown around a lot lately. But what exactly is content marketing? Let’s try to break it down, shall we? What exactly is content marketing? I’ve heard lots of different ways to explain it, both highly technical and overly simple. The best way I can think of to […]
Cold calling. You’ve no doubt been on the receiving end of a cold call. They always seem to come when you’re in the middle of doing something. They come out of nowhere, which is probably why they’re so annoying. Chances are, you’re not thinking about whatever it is they’re selling, so you’re forced to switch […]
With smartphones becoming increasingly popular, more companies are seeing the importance of developing branded apps for Android, Blackberry and iPhone. Lots of companies opt to go for a basic app that provides product information and includes a mobile store. While this is useful, it’s not a very creative use of an app. The great thing […]
Hashtags are all over the place on Twitter. When they are used correctly, they can help make your tweets easier to find in searches and help boost your visibility. This article from Search Engine Land mentions a few reasons why hashtags should be part of your social media strategy, of which this is probably the […]
