Digital technology and business innovations are driving new revenues for progressive companies. For any new technology or business process to become successful, it must first be accepted and then adopted by humans. Successful B2B companies such as Maersk, SAP, and IBM, have adopted innovative B2B marketing strategies that allow them to generate more demand and […]
As part of my regular routine, I read articles and blogs to ensure I am on top of the things happening and shaping the business world I operate in. Recently I ran across the findings of a CEO survey over at Marketing Charts where the results indicated that a high proportion of CEO’s have a […]
Social networking has exploded in popularity in the past few years, so it makes sense that marketers would want to follow consumers to this space. I’ve seen some great examples of campaigns that have been very successful with reaching fairly large audiences through social media channels, but I wonder how responsive people are to most […]
