(Image via Gigaom) According to Mary Meeker, a top analyst at Morgan Stanley, more people will soon be accessing the Internet via mobile devices than from regular computers. If you take a look at the above graph, you can see that this is likely to happen in the very near future. More and more people […]
Random marketing wastes time and money Why are so many businesses still using random marketing tactics? I can see why some business owners think marketing is expensive. It’s no surprise when so much time and money is wasted on random tactics. Random marketing is like throwing spaghetti at the wall. You throw as many ideas […]
Social media doesn’t have to strictly rely on Facebook and Twitter. There’s another social media tool that has the potential to be hugely successful if you can manage to get the formula right – YouTube. Getting the formula right is the tricky part. If you can get the right blend of ingredients in your video, […]
When you hop into the world of social media, you start to hear this word everywhere. Engagement. It’s thrown around a lot, but what does it actually mean and how do you do it? Last month, I helped my co-worker create her own Fendi bag via Bergdorf Goodman’s Facebook page. It was part of a […]
Three years ago I purchased a book called “Watch This, Listen Up, Click Here”, with the intent to read it on a flight to Toronto. After a couple weeks of sitting on my coffee table, it got added to a growing “read this” pile. It wasn’t until last week that I finally got around to […]
Investing in a credible brand image for your company, product or service is critical to raising capital. It not only makes you look like a winner, it instills confidence and trust in your potential investor. Have you ever watched Shark Tank or Dragon’s Den? Most often, the entrepreneurs who get funding from the investors on […]
By simple definition, a landing page is the first page you arrive at after clicking a search result, email campaign or banner ad. People sometimes mistake a “landing page” for a website’s homepage because it’s the first place they are pointed to. Some people prefer to bookmark a landing page instead of a home page. […]
For many organizations caught in the wake of the recent social media tsunami, there is a growing sense of urgency to adopt a social media strategy. That’s great, but since social media and branding are both CEO-driven initiatives, they are only as good as the people behind them. Developing an authentic and open social presence […]
In marketing, opinions can be dangerous for both client and agency, especially those that are centered around personal taste. It’s a double edged sword. Going on gut feel rather than facts and real insight can get you into all sorts of trouble because making assumptions usually leads to tactical solutions that feel right in the […]
I was watching the Olympics the other day and I got a kick out of some fans waving “More Cowbell” signs during an event. The rest of the crowd accommodated enthusiastically by making more noise (with their cowbells, of course). As each Olympic day comes to an end, it seems like the cowbells are getting […]
