Strategy+Design

The Digital Business

Tag Archives: Strategy

Social Media Strategy 101

When you talk about developing a social media strategy, it can sound quite complicated and a little confusing. I was searching for an example to show visually how the flow of information works within a company’s social media/content marketing strategy, when I came across this awesome video by a company called IdeaPaint. IdeaPaint is a […]

What’s at the center of your online strategy? Top 5 reasons why it should not be your website.

If you run a small- to medium-sized business (SMB), you need to keep your brand top-of-mind, specifically during strategic planning phases. I participated in a recent poll a friend conducted for his SMB network. The question, “Is your website at the center of your online strategy?” was the basis of the poll. Curious about his […]

What is content marketing?

Content marketing is a phrase you hear being thrown around a lot lately. But what exactly is content marketing? Let’s try to break it down, shall we? What exactly is content marketing? I’ve heard lots of different ways to explain it, both highly technical and overly simple. The best way I can think of to […]

A little engagement goes a long way.

People love to be included. Sometimes marketing gets too wrapped up in talking TO people and doesn’t take the time to listen to the response. What would happen if you gave your audience a way to participate and become part of your marketing, instead of just being the audience? The latest campaign by Sprint is […]

Can social media replace cold calling?

Cold calling. You’ve no doubt been on the receiving end of a cold call. They always seem to come when you’re in the middle of doing something. They come out of nowhere, which is probably why they’re so annoying. Chances are, you’re not thinking about whatever it is they’re selling, so you’re forced to switch […]

How to use mobile apps to sell without selling.

With smartphones becoming increasingly popular, more companies are seeing the importance of developing branded apps for Android, Blackberry and iPhone. Lots of companies opt to go for a basic app that provides product information and includes a mobile store. While this is useful, it’s not a very creative use of an app. The great thing […]