Strategy+Design

Image driven websites and social media channels like Instagram and Pinterest are driving B2B brands to deliver more visual and engaging content. Gone are the days of IT departments creating the corporate website or relatives of the management team designing the company logo. B2B companies are becoming much more serious about how their brands are […]

1. Communicate the experience, not prices or features Too many B2B companies go to market based on product features and price. The problem with that marketing approach is that features and prices change… a lot… so you’re always stuck in the spin cycle of re-purposing mixed messages. Just ask Microsoft or RIM. Marketing a “brand […]