Strategy+Design

The Digital Business

Tag Archives: Stephen Midgley

How Revenue Performance Management gets Sales and Marketing on the same page

Getting on the same page will increase revenue According to marketing automation solution providers like Eloqua and Marketo, Revenue Performance Management (RPM) gets everyone on the same page so that sales and marketing work towards a common business objective, rather than pointing fingers when things don’t happen. The video above, care of Eloqua, illustrates key […]