I recently watched an excellent webinar from BtoB Online called “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers”. (Featuring Lynn Randall and Laura Lear.) This presentation talked about how our brains have adapted to our use of technology and how that has changed the way we respond to storytelling. There were […]
Happy New Year, everyone! We’re back from vacation and are already hard at work on a bunch of really cool projects. Before we get too far into 2012, we thought it would be good to reflect on some of the things we learned and discussed in 2011. Here is a breakdown of our top 5 […]
Setting your brand up on social media is a pretty quick and easy job. The tricky part is maintaining your presence. To do it the right way, it takes time. You need to take a chunk out of your day and dedicate […]
Marketing on social media sites is not a new thing. With sites like Twitter and Facebook, marketers seemed to figure out how to use these networks to reach people fairly quickly and have been quite successful at it. However, there is one social networking site that has been a bit of a tougher nut for […]
Social networking has exploded in popularity in the past few years, so it makes sense that marketers would want to follow consumers to this space. I’ve seen some great examples of campaigns that have been very successful with reaching fairly large audiences through social media channels, but I wonder how responsive people are to most […]
When you talk about developing a social media strategy, it can sound quite complicated and a little confusing. I was searching for an example to show visually how the flow of information works within a company’s social media/content marketing strategy, when I came across this awesome video by a company called IdeaPaint. IdeaPaint is a […]
Deciding where to go in the social media space can be kind of confusing, especially for B2B clients. Most companies seem to think they need to be on Facebook, but do they really? Every business is different, so the deciding factor will be whether or not your audience is there. The best way to figure […]
It seems as though these days we’re always talking about social media and convincing clients to embrace new developments in technology. Things change so quickly these days that I can understand how some people might see it as nothing more than a fad. However, the next time I come across someone who seems to think […]
Content marketing is a phrase you hear being thrown around a lot lately. But what exactly is content marketing? Let’s try to break it down, shall we? What exactly is content marketing? I’ve heard lots of different ways to explain it, both highly technical and overly simple. The best way I can think of to […]
Last week’s post was about how important it is for marketers and business owners to develop writing skills. Even if you aren’t writing your own website content or marketing materials, it’s still a skill you need to have. If you are sending emails to clients, you need to make sure that you can clearly communicate […]
