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Tag Archives: social networking

Social Sales Outperforms Traditional Sales by 78% [Infographic]

Last May, Forbes contributor Mark Fidelman (@markfidelman) shared a terrific and timely study that illustrated how social sales outperformed traditional selling by over 78%. For the B2B salesperson, the study’s call to action is profound: Ushering salespeople from the old world into the social world. Here are five nuggets illustrated in our infographic below: 78.6% […]

Social Media Demographics (INFOGRAPHIC)

We haven’t posted an infographic in awhile, so I thought it was a great time to share one with you. I came across this one on Mashable  and found it very interesting. We often hear about the numbers in terms of overall users on each platform, but it’s not so often that we get a bit […]

How to find your social media voice

Setting up your business on Twitter or Facebook is easy. However, you can’t just hop on and start posting without thinking about a few things first. Perhaps the most important part of your social media presence is creating the voice for your brand. It’s important that your brand’s voice on social media matches up with […]

Your Pinterest posts could be breaking the law

As we’ve previously discussed, Pinterest has really taken off recently. What most people haven’t thought about, though, is how with the surge of active users on the site, we’re also probably seeing a surge in copyright infringement. I came across this article from Business Insider about the issue of copyright infringement on Pinterest and thought it […]

Boys and Girls – Google+ vs Pinterest

There has been a lot of buzz surrounding Pinterest lately, probably because of the huge growth it has seen in the past few months. It seems to have replaced the buzz around Google+ from last year. These sites are different in a few ways, but what is interesting is the gender breakdown of the users […]

The Social Media Bowl

Mashable has some interesting stats on Twitter activity during Sunday night’s Super Bowl game. You would think that with so many people tuned in to watch a football game, most of the chatter would have been about football, right? Oddly enough, the answer is no. What were people tweeting about during the game? The commercials. […]

Vital Statistics for B2B Social Media

There’s no doubt about the fact that B2B marketing is changing, especially with the increased use of social media. Would you be surprised to learn that B2B companies are actually leading the charge when it comes to social media? 81% of B2B companies have accounts on social media sites, compared to only 67% of B2C […]

What’s the deal with Pinterest?

Everyone seems to be talking about Pinterest these days. In terms of social media sites, it’s relatively new and is just starting to pick up steam. So, what is it about Pinterest that’s generating such buzz? For those who don’t know much about the site, it is an online pinboard where users can post (or […]