Since the release of Google’s Panda and Penguin search algorithms last year, much has changed for B2B companies – how they go to market; how they generate leads; how they keep leads. In fact, a recent IDG report shows that B2B buyers are influenced by social, mobile and video content more than ever before. Useful […]
Small businesses in the B2B space can learn from a recent VerticalResponse survey summed up nicely by VentureBeat’s John Koetsier, showing 66% of small businesses have invested more on social media marketing activities in 2012 than in 2011. I think most B2B business owners reading this would find it surprising that over 43% of small businesses […]
By simple definition, a landing page is the first page you arrive at after clicking a search result, email campaign or banner ad. People sometimes mistake a “landing page” for a website’s homepage because it’s the first place they are pointed to. Some people prefer to bookmark a landing page instead of a home page. […]
