Setting your brand up on social media is a pretty quick and easy job. The tricky part is maintaining your presence. To do it the right way, it takes time. You need to take a chunk out of your day and dedicate […]
Hashtags are all over the place on Twitter. When they are used correctly, they can help make your tweets easier to find in searches and help boost your visibility. This article from Search Engine Land mentions a few reasons why hashtags should be part of your social media strategy, of which this is probably the […]
Social media is being used by more and more businesses, to mostly positive results. Using tools such as Facebook, Twitter and LinkedIn can help your business reach a wider audience than you may have ever thought possible. However, as awesome as these tools may be, you do need to be careful about how you (and […]
Writer’s block. It happens to the best of us. Including me, right now. They say you should always write what you know, so I’ve decided to do just that and write about what to do when you have nothing to write about. (I’m kind of a pro at this, so you may want to take […]
Three years ago I purchased a book called “Watch This, Listen Up, Click Here”, with the intent to read it on a flight to Toronto. After a couple weeks of sitting on my coffee table, it got added to a growing “read this” pile. It wasn’t until last week that I finally got around to […]
In marketing, opinions can be dangerous for both client and agency, especially those that are centered around personal taste. It’s a double edged sword. Going on gut feel rather than facts and real insight can get you into all sorts of trouble because making assumptions usually leads to tactical solutions that feel right in the […]
