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Tag Archives: Paddy Donnelly

5 reasons to ditch the “Above the Fold” concept

Every now and again a gem of wisdom worth sharing comes our way. Paddy Donnelly, an Irish designer based in Belgium, has probably written the most important web design and online marketing article in a very long time. The “Above The Fold” concept is a ball-and-chain publishing idea that may have worked in the Y2K […]