Strategy+Design

The French Publicis Groupe and American born Omnicom Group have announced plans to join forces in what could be the largest advertising holding company in history. This deal topped the charts with a combined capitalization of $35 Billion. Between the two companies they had combined revenues in 2012 of $22.7 Billion. They say they are […]

This may surprise you, but according to eMarketer and BtoB Magazine, North Americans rely equally on traditional and digital media when researching information and making purchasing decisions. Canadians prefer print, Americans prefer online… but only slightly. According to a February eMarketer article, Traditional Trumps Social Media Influence in Canada, a study conducted by the Canadian Council […]