Remember Y2K? Things were much simpler then. In the last 15-20 years we’ve been hit with a few major market shifts due to some amazing innovations in technology and communications. But the mother of all marketing tsunamis hit us in 2008: social media. In four years we have witnessed unprecedented change in a very short […]
According to a recent 2012 State of Digital Marketing report published by WebMarketing 123, B2B Marketers are closing the gap on B2C Marketers when it comes to SEO, PPC and Social Media. The infographic below is a snapshot of the report and illustrates a few key nuggets that every B2B company should consider when planning […]
Getting started in social media can be confusing, but what can be even more confusing is trying to figure out whether or not it’s working. How do you know what to measure and how do you measure it? The answer to this question is going to be different for every business. We’ve gathered a few […]
