According to Google Chairman Eric Schmidt, we generate as much information in a couple of days as all of mankind has since the dawn of recorded history up to 2003. Some mathematicians will argue that the true number of days is actually closer to a week, but the point is that our species generates more […]
In 1954, Peter Drucker, the authority on business management and modern marketing, said that “business has only two functions: marketing and innovation.” Since then, innovation has become one of the most overused words in business-to-business marketing. From technology to manufacturing, many companies claim to have innovative solutions. If you’re a B2B buyer, how do you […]
We live in an instant world. As business people, we want our business performance results to be just as snappy. And why not? Technology makes it easier and faster to get information. That may apply to some business initiatives, but marketing doesn’t work that way, especially in the B2B space. Why? Because as I already […]
Traditional business-to-business lead generation strategies like cold calling, unsolicited site visits, and email worked a few years ago but will not deliver great results today. Social media, mobile technology and content marketing has changed the B2B landscape forever. Inbound marketing strategies are now generating more demand for business products and services than traditional marketing ever […]
Since the release of Google’s Panda and Penguin search algorithms last year, much has changed for B2B companies – how they go to market; how they generate leads; how they keep leads. In fact, a recent IDG report shows that B2B buyers are influenced by social, mobile and video content more than ever before. Useful […]
B2B Marketing is a marathon Although both business-to-business and business-to-consumer marketing targets people, there is a fundamental difference between B2B and B2C marketing. At the core, businesses that market to other businesses are relationship driven, whereas businesses that market to consumers are product driven. Think of B2C as a sprint and B2B as a marathon. […]
According to a recent 2012 State of Digital Marketing report published by WebMarketing 123, B2B Marketers are closing the gap on B2C Marketers when it comes to SEO, PPC and Social Media. The infographic below is a snapshot of the report and illustrates a few key nuggets that every B2B company should consider when planning […]
As part of my regular routine, I read articles and blogs to ensure I am on top of the things happening and shaping the business world I operate in. Recently I ran across the findings of a CEO survey over at Marketing Charts where the results indicated that a high proportion of CEO’s have a […]
If you’re still skeptical about the value of blogging for business, the folks over at GenY Medium have created a provocative infographic that explains why it is a vital ingredient in your social media calendar. The point of the infographic is writing with passion, but there are also some real gems that every B2B marketer […]
My good pal and veteran telemarketing guru, David F. McCullough over at Transamerica Microsearch, replied to one of our retweets recently about a very good tweet by Dave Thomas (@businessdotcom), Am I Doing All I Can with B2B Telemarketing? David was happy to hear someone using “telemarketing” on a Social Media website because he was […]
