Hashtags are all over the place on Twitter. When they are used correctly, they can help make your tweets easier to find in searches and help boost your visibility. This article from Search Engine Land mentions a few reasons why hashtags should be part of your social media strategy, of which this is probably the […]
Setting up a Facebook page is easy, but the hard part comes when you’ve got to figure out what to do with it. Ice cream shop Cold Stone Creamery is one company that has done an amazing job working with Facebook pages and has shown that they really understand the marketing potential of Facebook. Cold […]
All too often, companies ponder if it’s worth it to invest in marketing activities such as branding. There is a misconception of that task to begin with, but for the sake of making this post short-ish, let’s assume business owners know that branding is more than having a “cool” logo and tagline. The misconception is […]
Random marketing wastes time and money Why are so many businesses still using random marketing tactics? I can see why some business owners think marketing is expensive. It’s no surprise when so much time and money is wasted on random tactics. Random marketing is like throwing spaghetti at the wall. You throw as many ideas […]
When you hop into the world of social media, you start to hear this word everywhere. Engagement. It’s thrown around a lot, but what does it actually mean and how do you do it? Last month, I helped my co-worker create her own Fendi bag via Bergdorf Goodman’s Facebook page. It was part of a […]
Back in the day, many businesses relied on word of mouth for advertising. There’s nothing more effective than someone you know giving a personal recommendation for a product. It has always worked fairly well. Someone really loves your product, so they tell their friends and those friends tell other friends, and it continues on. (Like […]
I read an article from Ars Technica earlier this week that really got me thinking. It was about a study done at Elizabethtown College about how adding personal tweets to your business Twitter feed can affect your credibility. Most people would think that business accounts should be just that – business accounts. That’s understandable, as […]
Three years ago I purchased a book called “Watch This, Listen Up, Click Here”, with the intent to read it on a flight to Toronto. After a couple weeks of sitting on my coffee table, it got added to a growing “read this” pile. It wasn’t until last week that I finally got around to […]
Investing in a credible brand image for your company, product or service is critical to raising capital. It not only makes you look like a winner, it instills confidence and trust in your potential investor. Have you ever watched Shark Tank or Dragon’s Den? Most often, the entrepreneurs who get funding from the investors on […]
A few days ago I saw an old TV commercial for Tim Hortons steeped tea. While the commercial was somewhat amusing, what struck me was that the team that made the spot nailed a very important element, which made it relevant and effective: INSIGHT.
