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Tag Archives: marketing strategy

Tesco’s Cool Use of QR Codes

I came across this video in an article by Jay Dunn and thought the concept was so cool and innovative that it just had to be shared. Here’s a little summary of the project: In North America, we’re starting to see QR codes being used more often in advertising. While it’s really just starting to take hold […]

What is content marketing?

Content marketing is a phrase you hear being thrown around a lot lately. But what exactly is content marketing? Let’s try to break it down, shall we? What exactly is content marketing? I’ve heard lots of different ways to explain it, both highly technical and overly simple. The best way I can think of to […]

A little engagement goes a long way.

People love to be included. Sometimes marketing gets too wrapped up in talking TO people and doesn’t take the time to listen to the response. What would happen if you gave your audience a way to participate and become part of your marketing, instead of just being the audience? The latest campaign by Sprint is […]

Can social media replace cold calling?

Cold calling. You’ve no doubt been on the receiving end of a cold call. They always seem to come when you’re in the middle of doing something. They come out of nowhere, which is probably why they’re so annoying. Chances are, you’re not thinking about whatever it is they’re selling, so you’re forced to switch […]

How to use mobile apps to sell without selling.

With smartphones becoming increasingly popular, more companies are seeing the importance of developing branded apps for Android, Blackberry and iPhone. Lots of companies opt to go for a basic app that provides product information and includes a mobile store. While this is useful, it’s not a very creative use of an app. The great thing […]

The Importance of Having a Mobile Strategy

(Image via Gigaom) According to Mary Meeker, a top analyst at Morgan Stanley, more people will soon be accessing the Internet via mobile devices than from regular computers. If you take a look at the above graph, you can see that this is likely to happen in the very near future. More and more people […]

Social Media Growth in Canada

Oh, how I love a good infographic. This one (from the awesome Techvibes) illustrates just how much social media use is growing and changing in Canada. Three things really stand out for me. The first is the huge jump in the number of LinkedIn users. This might be due to its recent IPO, but I […]