Throwing B2B tactics at Facebook is like fishing for trout in the middle of the ocean. Go to Google and search for “B2B” and “Facebook”. You will quickly find an endless sea of stats and figures that show how Facebook “generates this” and “increases that” (traffic mostly, but I’ll get to that later). For example: […]
Small businesses in the B2B space can learn from a recent VerticalResponse survey summed up nicely by VentureBeat’s John Koetsier, showing 66% of small businesses have invested more on social media marketing activities in 2012 than in 2011. I think most B2B business owners reading this would find it surprising that over 43% of small businesses […]
We haven’t posted an infographic in awhile, so I thought it was a great time to share one with you. I came across this one on Mashable and found it very interesting. We often hear about the numbers in terms of overall users on each platform, but it’s not so often that we get a bit […]
There’s no doubt about the fact that B2B marketing is changing, especially with the increased use of social media. Would you be surprised to learn that B2B companies are actually leading the charge when it comes to social media? 81% of B2B companies have accounts on social media sites, compared to only 67% of B2C […]
Setting your brand up on social media is a pretty quick and easy job. The tricky part is maintaining your presence. To do it the right way, it takes time. You need to take a chunk out of your day and dedicate […]
Marketing on social media sites is not a new thing. With sites like Twitter and Facebook, marketers seemed to figure out how to use these networks to reach people fairly quickly and have been quite successful at it. However, there is one social networking site that has been a bit of a tougher nut for […]
The other day I was looking up a business and went to their website. I searched around a bit on the website and saw case studies from 2001. It made me stop and think about the company. Do I want to engage with a company that has 10-year-old case studies? I then went to check […]
Oh, how I love a good infographic. This one (from the awesome Techvibes) illustrates just how much social media use is growing and changing in Canada. Three things really stand out for me. The first is the huge jump in the number of LinkedIn users. This might be due to its recent IPO, but I […]
