CEO-Friendly Lead Generation Strategies
As a CEO, your focus is on the big picture—innovation, market positioning, and long-term strategy. Here are three lead-generation strategies tailored to resonate with your visionary role:
Throwing B2B tactics at Facebook is like fishing for trout in the middle of the ocean. Go to Google and search for “B2B” and “Facebook”. You will quickly find an endless sea of stats and figures that show how Facebook “generates this” and “increases that” (traffic mostly, but I’ll get to that later). For example: […]
Traditional business-to-business lead generation strategies like cold calling, unsolicited site visits, and email worked a few years ago but will not deliver great results today. Social media, mobile technology and content marketing has changed the B2B landscape forever. Inbound marketing strategies are now generating more demand for business products and services than traditional marketing ever […]
Remember Y2K? Things were much simpler then. In the last 15-20 years we’ve been hit with a few major market shifts due to some amazing innovations in technology and communications. But the mother of all marketing tsunamis hit us in 2008: social media. In four years we have witnessed unprecedented change in a very short […]
For B2B leaders who see the potential upside of social marketing, many still struggle with how and when to craft social content in order to generate demand and nurture relationships. Mainstream social networks (Facebook, Twitter, Pinterest) were not specifically built for the business-to-business audience so the task can be overwhelming and appear pointless. Indeed, a […]
If you’re still skeptical about the value of blogging for business, the folks over at GenY Medium have created a provocative infographic that explains why it is a vital ingredient in your social media calendar. The point of the infographic is writing with passion, but there are also some real gems that every B2B marketer […]
Last week I shared a great video from Eloqua illustrating how Revenue Performance Management (RPM) can get your sales and marketing teams on the same page and working together to increase revenues. One of the tremendous aspects of RPM is the benefit of marketing automation – automating the marketing process can give CEOs real data […]
