Marketing on social media sites is not a new thing. With sites like Twitter and Facebook, marketers seemed to figure out how to use these networks to reach people fairly quickly and have been quite successful at it. However, there is one social networking site that has been a bit of a tougher nut for […]
When you talk about developing a social media strategy, it can sound quite complicated and a little confusing. I was searching for an example to show visually how the flow of information works within a company’s social media/content marketing strategy, when I came across this awesome video by a company called IdeaPaint. IdeaPaint is a […]
Content marketing is a phrase you hear being thrown around a lot lately. But what exactly is content marketing? Let’s try to break it down, shall we? What exactly is content marketing? I’ve heard lots of different ways to explain it, both highly technical and overly simple. The best way I can think of to […]
With smartphones becoming increasingly popular, more companies are seeing the importance of developing branded apps for Android, Blackberry and iPhone. Lots of companies opt to go for a basic app that provides product information and includes a mobile store. While this is useful, it’s not a very creative use of an app. The great thing […]
Three years ago I purchased a book called “Watch This, Listen Up, Click Here”, with the intent to read it on a flight to Toronto. After a couple weeks of sitting on my coffee table, it got added to a growing “read this” pile. It wasn’t until last week that I finally got around to […]
For many organizations caught in the wake of the recent social media tsunami, there is a growing sense of urgency to adopt a social media strategy. That’s great, but since social media and branding are both CEO-driven initiatives, they are only as good as the people behind them. Developing an authentic and open social presence […]
