Strategy+Design

Last week we discussed how to create a B2B content-centric ecosystem so that B2Bs can be better prepared for today’s B2B buyer. This is a followup post based on a recent IDG study published by BtoB Magazine. According to IDG, B2B tech buyers are becoming more and more influenced by social, mobile, and video content […]

Eric Wittlake (@wittlake) over at B2BDigital.net asks a poignant question in a recent post on the dangers of opinions in marketing: How does your opinion influence your marketing activity? It’s a great question for both client and agency. Shooting from the hip is dangerous When we are engaged in marketing activities, why do we gravitate to […]