Strategy+Design

Last week I shared a great video from Eloqua illustrating how Revenue Performance Management (RPM) can get your sales and marketing teams on the same page and working together to increase revenues. One of the tremendous aspects of RPM is the benefit of marketing automation – automating the marketing process can give CEOs real data […]

Dan Zarrella, the social media scientist over at HubSpot, offers some fantastic insight into getting the most out of Twitter from this excellent infographic. Because Dan spends a ton of time researching and analyzing how to optimize social media for business, this one really struck a chord with me. Dan’s advice is pretty simple: You […]