Marketing on social media sites is not a new thing. With sites like Twitter and Facebook, marketers seemed to figure out how to use these networks to reach people fairly quickly and have been quite successful at it. However, there is one social networking site that has been a bit of a tougher nut for […]
Social networking has exploded in popularity in the past few years, so it makes sense that marketers would want to follow consumers to this space. I’ve seen some great examples of campaigns that have been very successful with reaching fairly large audiences through social media channels, but I wonder how responsive people are to most […]
When you talk about developing a social media strategy, it can sound quite complicated and a little confusing. I was searching for an example to show visually how the flow of information works within a company’s social media/content marketing strategy, when I came across this awesome video by a company called IdeaPaint. IdeaPaint is a […]
Deciding where to go in the social media space can be kind of confusing, especially for B2B clients. Most companies seem to think they need to be on Facebook, but do they really? Every business is different, so the deciding factor will be whether or not your audience is there. The best way to figure […]
Content marketing is a phrase you hear being thrown around a lot lately. But what exactly is content marketing? Let’s try to break it down, shall we? What exactly is content marketing? I’ve heard lots of different ways to explain it, both highly technical and overly simple. The best way I can think of to […]
The other day I was looking up a business and went to their website. I searched around a bit on the website and saw case studies from 2001. It made me stop and think about the company. Do I want to engage with a company that has 10-year-old case studies? I then went to check […]
Oh, how I love a good infographic. This one (from the awesome Techvibes) illustrates just how much social media use is growing and changing in Canada. Three things really stand out for me. The first is the huge jump in the number of LinkedIn users. This might be due to its recent IPO, but I […]
Setting up a Facebook page is easy, but the hard part comes when you’ve got to figure out what to do with it. Ice cream shop Cold Stone Creamery is one company that has done an amazing job working with Facebook pages and has shown that they really understand the marketing potential of Facebook. Cold […]
All too often, companies ponder if it’s worth it to invest in marketing activities such as branding. There is a misconception of that task to begin with, but for the sake of making this post short-ish, let’s assume business owners know that branding is more than having a “cool” logo and tagline. The misconception is […]
Back in the day, many businesses relied on word of mouth for advertising. There’s nothing more effective than someone you know giving a personal recommendation for a product. It has always worked fairly well. Someone really loves your product, so they tell their friends and those friends tell other friends, and it continues on. (Like […]
