Strategy+Design

The Digital Business

Tag Archives: engagement

How to find your social media voice

Setting up your business on Twitter or Facebook is easy. However, you can’t just hop on and start posting without thinking about a few things first. Perhaps the most important part of your social media presence is creating the voice for your brand. It’s important that your brand’s voice on social media matches up with […]

Boys and Girls – Google+ vs Pinterest

There has been a lot of buzz surrounding Pinterest lately, probably because of the huge growth it has seen in the past few months. It seems to have replaced the buzz around Google+ from last year. These sites are different in a few ways, but what is interesting is the gender breakdown of the users […]

The Social Media Bowl

Mashable has some interesting stats on Twitter activity during Sunday night’s Super Bowl game. You would think that with so many people tuned in to watch a football game, most of the chatter would have been about football, right? Oddly enough, the answer is no. What were people tweeting about during the game? The commercials. […]

Vital Statistics for B2B Social Media

There’s no doubt about the fact that B2B marketing is changing, especially with the increased use of social media. Would you be surprised to learn that B2B companies are actually leading the charge when it comes to social media? 81% of B2B companies have accounts on social media sites, compared to only 67% of B2C […]

How understanding the brain will help you understand content marketing.

I recently watched an excellent webinar from BtoB Online called “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers”. (Featuring Lynn Randall and Laura Lear.) This presentation talked about how our brains have adapted to our use of technology and how that has changed the way we respond to storytelling. There were […]

Generating leads with LinkedIn

Marketing on social media sites is not a new thing. With sites like Twitter and Facebook, marketers seemed to figure out how to use these networks to reach people fairly quickly and have been quite successful at it. However, there is one social networking site that has been a bit of a tougher nut for […]