Strategy+Design

The Digital Business

Tag Archives: educate

What Twitter can teach you about writing.

Last week’s post was about how important it is for marketers and business owners to develop writing skills. Even if you aren’t writing your own website content or marketing materials, it’s still a skill you need to have. If you are sending emails to clients, you need to make sure that you can clearly communicate […]

The new word of mouth.

Back in the day, many businesses relied on word of mouth for advertising. There’s nothing more effective than someone you know giving a personal recommendation for a product. It has always worked fairly well. Someone really loves your product, so they tell their friends and those friends tell other friends, and it continues on. (Like […]

The Creative Taste Debate… and how to avoid it

In marketing, opinions can be dangerous for both client and agency, especially those that are centered around personal taste. It’s a double edged sword. Going on gut feel rather than facts and real insight can get you into all sorts of trouble because making assumptions usually leads to tactical solutions that feel right in the […]