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Tag Archives: Creative

Blendtec and YouTube – Why It Works

Social media doesn’t have to strictly rely on Facebook and Twitter. There’s another social media tool that has the potential to be hugely successful if you can manage to get the formula right – YouTube. Getting the formula right is the tricky part. If you can get the right blend of ingredients in your video, […]

How great content can help you get clients.

  Content is King, right?  Maybe not… Last week I had a good chat with a potential new client. She asked me two questions: “Do you guys develop content?” and, “How much does it cost?” The first one was easy to answer. The second one, not so much. When we Google, we look for websites […]

How personal tweets can help your brand seem more genuine.

I read an article from Ars Technica earlier this week that really got me thinking. It was about a study done at Elizabethtown College about how adding personal tweets to your business Twitter feed can affect your credibility. Most people would think that business accounts should be just that – business accounts. That’s understandable, as […]

The Creative Taste Debate… and how to avoid it

In marketing, opinions can be dangerous for both client and agency, especially those that are centered around personal taste. It’s a double edged sword. Going on gut feel rather than facts and real insight can get you into all sorts of trouble because making assumptions usually leads to tactical solutions that feel right in the […]