Strategy+Design

An amazing brand identity is just the beginning. To truly thrive, develop a targeted marketing strategy that focuses on your unique value proposition and sets you apart from the competition.

Teaching the C-suite about branding can be a challenging task.

If the C-level executives understand the value of the marketing process or brand strategy, the development will be a smooth and highly effective process.

Getting it right! When marketers and business owners want to create a marketing campaign that will help build a stronger, more competitive position for their brand, they can borrow some lessons from those in the ad agency world. This piece from AdAge is geared to agencies on how to be more strategic when developing creative […]

Rebrand or brand re-fresh? One is strategic, related to a new vision for your business and includes every aspect of your organization. The other, more tactical, is what people see from your company like a new look, colours, or messaging. In this blog post we will look at when and why a B2B company should […]

This month, Tech Crunch Disrupt in New York will be focusing on Design during their Office Hours segment. Six companies will have a chance to spend time on-stage with some talented design experts. Startups will get to go up on stage, show the TC experts their designs, and receive advice and feedback. Pretty cool considering […]

Although B2B Marketing has made great strides in the last few years, it’s time for B2B Marketers to get serious about making their marketing programs strategic growth initiatives that focus on capturing market share and driving revenues, rather than wasting valuable dollars on disconnected marketing tactics. Case in point: B2B Marketing budgets will increase by […]

IdeaPaint Rocks! When I was a kid, I got into trouble for writing on walls and tables. Not any more! Thanks to IdeaPaint and some fabulous woodworking by my dad, Reinhold, our boardroom is not just a meeting place anymore, it’s also a creative space. IdeaPaint is easy to apply and once cured it converts […]

  When you look at successful social media campaigns, they all seem to have one thing in common – they are easy to participate in. It’s something we touched on in last week’s post about the Kony 2012 campaign. The fact that all that was required of people was to click a few buttons in […]

Setting up your business on Twitter or Facebook is easy. However, you can’t just hop on and start posting without thinking about a few things first. Perhaps the most important part of your social media presence is creating the voice for your brand. It’s important that your brand’s voice on social media matches up with […]