Strategy+Design

The Digital Business

Tag Archives: content

Social Media Strategy 101

When you talk about developing a social media strategy, it can sound quite complicated and a little confusing. I was searching for an example to show visually how the flow of information works within a company’s social media/content marketing strategy, when I came across this awesome video by a company called IdeaPaint. IdeaPaint is a […]

What is content marketing?

Content marketing is a phrase you hear being thrown around a lot lately. But what exactly is content marketing? Let’s try to break it down, shall we? What exactly is content marketing? I’ve heard lots of different ways to explain it, both highly technical and overly simple. The best way I can think of to […]

The Importance of Having a Mobile Strategy

(Image via Gigaom) According to Mary Meeker, a top analyst at Morgan Stanley, more people will soon be accessing the Internet via mobile devices than from regular computers. If you take a look at the above graph, you can see that this is likely to happen in the very near future. More and more people […]

How to use #hashtags effectively on #Twitter

Hashtags are all over the place on Twitter. When they are used correctly, they can help make your tweets easier to find in searches and help boost your visibility. This article from Search Engine Land mentions a few reasons why hashtags should be part of your social media strategy, of which this is probably the […]

Blendtec and YouTube – Why It Works

Social media doesn’t have to strictly rely on Facebook and Twitter. There’s another social media tool that has the potential to be hugely successful if you can manage to get the formula right – YouTube. Getting the formula right is the tricky part. If you can get the right blend of ingredients in your video, […]

What the heck is engagement anyways?

When you hop into the world of social media, you start to hear this word everywhere. Engagement. It’s thrown around a lot, but what does it actually mean and how do you do it? Last month, I helped my co-worker create her own Fendi bag via Bergdorf Goodman’s Facebook page. It was part of a […]

How great content can help you get clients.

  Content is King, right?  Maybe not… Last week I had a good chat with a potential new client. She asked me two questions: “Do you guys develop content?” and, “How much does it cost?” The first one was easy to answer. The second one, not so much. When we Google, we look for websites […]