Strategy+Design

The Digital Business

Tag Archives: budgets

As B2B Marketing Budgets Increase, So Should Revenues

Although B2B Marketing has made great strides in the last few years, it’s time for B2B Marketers to get serious about making their marketing programs strategic growth initiatives that focus on capturing market share and driving revenues, rather than wasting valuable dollars on disconnected marketing tactics. Case in point: B2B Marketing budgets will increase by […]