The great thing about the past is that we can learn valuable lessons with 20/20 vision, especially if those past events are still fresh in our minds. So I want to share a great article written for MarketingProfs last year, Stronger Brands Recover From Recession Faster. A ton of marketers say they understand marketing and […]
Most agencies feel that B2B sector creative has to be boring and academic. But why? I have been looking around at the majority of B2B marketing and I feel that it’s time to raise the bar. It’s typically strictly informational and not very sexy at all. I think it’s time to make B2B sexy too. […]
Content is King, right? Maybe not… Last week I had a good chat with a potential new client. She asked me two questions: “Do you guys develop content?” and, “How much does it cost?” The first one was easy to answer. The second one, not so much. When we Google, we look for websites […]
Investing in a credible brand image for your company, product or service is critical to raising capital. It not only makes you look like a winner, it instills confidence and trust in your potential investor. Have you ever watched Shark Tank or Dragon’s Den? Most often, the entrepreneurs who get funding from the investors on […]
For many organizations caught in the wake of the recent social media tsunami, there is a growing sense of urgency to adopt a social media strategy. That’s great, but since social media and branding are both CEO-driven initiatives, they are only as good as the people behind them. Developing an authentic and open social presence […]
I was watching the Olympics the other day and I got a kick out of some fans waving “More Cowbell” signs during an event. The rest of the crowd accommodated enthusiastically by making more noise (with their cowbells, of course). As each Olympic day comes to an end, it seems like the cowbells are getting […]
