Strategy+Design

If the C-level executives understand the value of the marketing process or brand strategy, the development will be a smooth and highly effective process.

Rebrand or brand re-fresh? One is strategic, related to a new vision for your business and includes every aspect of your organization. The other, more tactical, is what people see from your company like a new look, colours, or messaging. In this blog post we will look at when and why a B2B company should […]