Strategy+Design

The Digital Business

Tag Archives: b2b

How personal tweets can help your brand seem more genuine.

I read an article from Ars Technica earlier this week that really got me thinking. It was about a study done at Elizabethtown College about how adding personal tweets to your business Twitter feed can affect your credibility. Most people would think that business accounts should be just that – business accounts. That’s understandable, as […]

Time flies…

I just noticed our last blog post is 323 days old. Ouch! Wow, time flies when you’re having fun and working hard. So, you ask, what has kept us so busy that we were forced to temporarily abandon our blog? Good question. We’re growing! Well, a lot has changed in the last 10 months. The […]

The Creative Taste Debate… and how to avoid it

In marketing, opinions can be dangerous for both client and agency, especially those that are centered around personal taste. It’s a double edged sword. Going on gut feel rather than facts and real insight can get you into all sorts of trouble because making assumptions usually leads to tactical solutions that feel right in the […]