Strategy+Design

The Digital Business

Tag Archives: b2b

Can social media replace cold calling?

Cold calling. You’ve no doubt been on the receiving end of a cold call. They always seem to come when you’re in the middle of doing something. They come out of nowhere, which is probably why they’re so annoying. Chances are, you’re not thinking about whatever it is they’re selling, so you’re forced to switch […]

The Importance of Having a Mobile Strategy

(Image via Gigaom) According to Mary Meeker, a top analyst at Morgan Stanley, more people will soon be accessing the Internet via mobile devices than from regular computers. If you take a look at the above graph, you can see that this is likely to happen in the very near future. More and more people […]

Just say “No” to random acts of marketing

Random marketing wastes time and money Why are so many businesses still using random marketing tactics? I can see why some business owners think marketing is expensive. It’s no surprise when so much time and money is wasted on random tactics. Random marketing is like throwing spaghetti at the wall. You throw as many ideas […]

What the heck is engagement anyways?

When you hop into the world of social media, you start to hear this word everywhere. Engagement. It’s thrown around a lot, but what does it actually mean and how do you do it? Last month, I helped my co-worker create her own Fendi bag via Bergdorf Goodman’s Facebook page. It was part of a […]

How great content can help you get clients.

  Content is King, right?  Maybe not… Last week I had a good chat with a potential new client. She asked me two questions: “Do you guys develop content?” and, “How much does it cost?” The first one was easy to answer. The second one, not so much. When we Google, we look for websites […]