If you’re still skeptical about the value of blogging for business, the folks over at GenY Medium have created a provocative infographic that explains why it is a vital ingredient in your social media calendar. The point of the infographic is writing with passion, but there are also some real gems that every B2B marketer […]
1. Communicate the experience, not prices or features Too many B2B companies go to market based on product features and price. The problem with that marketing approach is that features and prices change… a lot… so you’re always stuck in the spin cycle of re-purposing mixed messages. Just ask Microsoft or RIM. Marketing a “brand […]
My good pal and veteran telemarketing guru, David F. McCullough over at Transamerica Microsearch, replied to one of our retweets recently about a very good tweet by Dave Thomas (@businessdotcom), Am I Doing All I Can with B2B Telemarketing? David was happy to hear someone using “telemarketing” on a Social Media website because he was […]
Although B2B Marketing has made great strides in the last few years, it’s time for B2B Marketers to get serious about making their marketing programs strategic growth initiatives that focus on capturing market share and driving revenues, rather than wasting valuable dollars on disconnected marketing tactics. Case in point: B2B Marketing budgets will increase by […]
There’s no doubt about the fact that B2B marketing is changing, especially with the increased use of social media. Would you be surprised to learn that B2B companies are actually leading the charge when it comes to social media? 81% of B2B companies have accounts on social media sites, compared to only 67% of B2C […]
Everyone seems to be talking about Pinterest these days. In terms of social media sites, it’s relatively new and is just starting to pick up steam. So, what is it about Pinterest that’s generating such buzz? For those who don’t know much about the site, it is an online pinboard where users can post (or […]
Happy New Year, everyone! We’re back from vacation and are already hard at work on a bunch of really cool projects. Before we get too far into 2012, we thought it would be good to reflect on some of the things we learned and discussed in 2011. Here is a breakdown of our top 5 […]
Setting your brand up on social media is a pretty quick and easy job. The tricky part is maintaining your presence. To do it the right way, it takes time. You need to take a chunk out of your day and dedicate […]
I came across this great image on Social Media Explorer and I wanted to share it with you. Content marketing is something we have talked about a fair bit in the past year and I think it’s great to have a visual representation of what it really means. The burger is a great way to […]
When you talk about developing a social media strategy, it can sound quite complicated and a little confusing. I was searching for an example to show visually how the flow of information works within a company’s social media/content marketing strategy, when I came across this awesome video by a company called IdeaPaint. IdeaPaint is a […]
