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Tag Archives: B2B Marketing

53% of B2B companies using social media are not using it to generate demand [Infographic]

Since 2008, social media marketing has transformed everything we used to know about creating awareness and generating leads. Gone are the days of “push” marketing. Today it is all about “pull” or “peer-peer” marketing. We see consumer package brands promoted on social sites like Facebook and Pinterest all the time. Sure, it makes sense to […]

3 Misleading B2B Marketing Metaphors

There is a fantastic SlideShare by Velocity Partners on the use of metaphors in B2B Marketing (or misuse, rather). As I wrote in my previous post, business marketing is about relationships because the journey (more on that below) that B2B companies take their customers on is all about finding a solution to their problem, not […]

5 Ways Visual Content Boosts B2B Marketing Campaigns

I was checking out Entrepreneur Magazine when I came across an article by one of my favourite people in marketing, Ann Handley, the content queen over at MarketingProfs. Photography, Ann says, can make or break a marketing campaign. I couldn’t agree more because when it comes to creating effective visual content, she paints a very […]

How To Win At B2B Content Marketing

Content marketing is critically important for any company that wants to maintain leadership or position for growth, whether by increasing existing market share or by capturing new markets. B2B companies such as SAP, Cisco and Intel do an outstanding job at offering consistently fresh content that not only builds awareness, but also creates connections that […]

6 Vital Blog Statistics [Infographic]

If you’re still skeptical about the value of blogging for business, the folks over at GenY Medium have created a provocative infographic that explains why it is a vital ingredient in your social media calendar. The point of the infographic is writing with passion, but there are also some real gems that every B2B marketer […]

As B2B Marketing Budgets Increase, So Should Revenues

Although B2B Marketing has made great strides in the last few years, it’s time for B2B Marketers to get serious about making their marketing programs strategic growth initiatives that focus on capturing market share and driving revenues, rather than wasting valuable dollars on disconnected marketing tactics. Case in point: B2B Marketing budgets will increase by […]

How Revenue Performance Management gets Sales and Marketing on the same page

Getting on the same page will increase revenue According to marketing automation solution providers like Eloqua and Marketo, Revenue Performance Management (RPM) gets everyone on the same page so that sales and marketing work towards a common business objective, rather than pointing fingers when things don’t happen. The video above, care of Eloqua, illustrates key […]

Strike a balance between traditional and digital marketing

This may surprise you, but according to eMarketer and BtoB Magazine, North Americans rely equally on traditional and digital media when researching information and making purchasing decisions. Canadians prefer print, Americans prefer online… but only slightly. According to a February eMarketer article, Traditional Trumps Social Media Influence in Canada, a study conducted by the Canadian Council […]