Ever since the social media tsunami hit the corporate boardroom in 2008, B2B social media discussions have been usually met with rolling eyes and smug grins. After all, B2B is all about business, not fans, likes, and followers. Right? At first, one would think the B2B skeptics were right, but Maersk Line, the global Danish shipping […]
It’s no secret that content is a much bigger animal today than it was even a few short years ago. In fact, not long ago content used to be that thing that was always left to the last minute – the one afterthought that everyone would assume someone else would take care of. Today in […]
Throwing B2B tactics at Facebook is like fishing for trout in the middle of the ocean. Go to Google and search for “B2B” and “Facebook”. You will quickly find an endless sea of stats and figures that show how Facebook “generates this” and “increases that” (traffic mostly, but I’ll get to that later). For example: […]
Modern marketing was born out of the necessity to prove that your stuff was better than the stuff the other guy was selling down the street. The way we tell our story continues to evolve as long as people keep innovating new ways to communicate the value of the goods and services we sell. For […]
Last week we discussed how to create a B2B content-centric ecosystem so that B2Bs can be better prepared for today’s B2B buyer. This is a followup post based on a recent IDG study published by BtoB Magazine. According to IDG, B2B tech buyers are becoming more and more influenced by social, mobile, and video content […]
Happy New Year! After eating way too many baked goods over the holidays, we are back heads-down on some exciting new projects to kick off 2013, not to mention trying to work off some of these muffin-tops. Before we get into any new content topics, I wanted to reflect on a few highlights we shared […]
Remember Y2K? Things were much simpler then. In the last 15-20 years we’ve been hit with a few major market shifts due to some amazing innovations in technology and communications. But the mother of all marketing tsunamis hit us in 2008: social media. In four years we have witnessed unprecedented change in a very short […]
Seth Godin is the Peter Drucker of our generation. Since the 1940’s, Drucker was well-known for his management and business savvy, especially when it came to innovation and marketing. And although Seth Godin speaks of marketing in general consumer terms, a recent Inc.com post is chalk-full of fantastic insight that is just as relevant and […]
For B2B companies, email is considered the number one B2B Marketing platform. Why? Email was designed for business, unlike social media platforms like Facebook and Pinterest. That being said, savvy businesses are integrating email into their social marketing strategy, using social tools to boost visibility, SEO ranking, and customer engagement, and using email to nurture […]
For B2B leaders who see the potential upside of social marketing, many still struggle with how and when to craft social content in order to generate demand and nurture relationships. Mainstream social networks (Facebook, Twitter, Pinterest) were not specifically built for the business-to-business audience so the task can be overwhelming and appear pointless. Indeed, a […]
