Strategy+Design

If the C-level executives understand the value of the marketing process or brand strategy, the development will be a smooth and highly effective process.

Strategic branding helps new B2B companies stay top-of-mind with their target audience. In a market where customers are bombarded with messages from multiple sources, it can be challenging to capture market share.

View image | gettyimages.com Draw in B2B buyers by engaging them.   What’s our point? Great content marketed well (in the right place to the right people) will create demand for products and services This is basic: For people to want your products and services, they need to first know about what your business can […]

#171303562 / gettyimages.com Like tomato, ‘tomahto’, many business people think strategy and tactics are one in the same. Or, they say strategy and mean tactics. Strategy and tactics are distinctly different, both very important, and need to be aligned. Tactics can be easy, fun and creative to conceive. But, creating a tactical plan that will […]

Stay Calm and Go Digital doesn’t sound right unless you’re already on track with a solid digital transformation strategy. If you happen to be one of those companies that has embraced the digital cultural revolution, then you’re ahead of the pack. Many companies are just starting to learn how to conduct ‘the audit’ to understand […]

Digital Maturity is a new concept for B2B. The concept can be compared to growing a competency or any set of skills and activities that take you from novice to expert in a particular dimension of business. As previously discussed, Digital Maturity is more than just a money-maker when properly implemented. From manufacturing to technology, […]

In the digital workplace, realizing Digital Maturity is an achievement. It is a quality others notice as a badge of authority. It not only has financial pay-back, it also honors those individuals and companies who have gained the experience to operate using this “Digital Advantage”. Digital Maturity is an emerging concept that originates from a 2012 […]

Most B2Bs know that they must change how they deal with their content in order to not only keep up, but succeed in today’s marketplace. And although some may realize that if they don’t publish, they will perish, too many still don’t know where to begin. That’s because the company’s content ecosystem and the its […]

Who drives your company’s online B2B sales strategy? Buyers, that’s who! Who has more choice and is more connected than ever before? Yes, your buyers! B2B companies face many challenges in the transactional shift as the traditional customer contact strategies for their sales, marketing, and communications move away from a ‘human only’ context and into […]

Business marketing is changing faster than most companies can keep up. Content appears to be the biggest hurdle, but that’s not surprising. Content has traditionally been an afterthought in the B2B space, but it won’t be for much longer. Today’s B2Bs can no longer rely on how fast they respond to customers, they must also […]