1. Communicate the experience, not prices or features Too many B2B companies go to market based on product features and price. The problem with that marketing approach is that features and prices change… a lot… so you’re always stuck in the spin cycle of re-purposing mixed messages. Just ask Microsoft or RIM. Marketing a “brand […]
Mitch Baranowski wrote a fantastic piece on Fast Company’s CoExist site about the importance of ensuring brand relevance. Listen up! Branding is not a tactical free-for-all anymore! Companies are paying much more attention to their brand culture and their brand perception these days because there are many more instantaneous customer touch-points than there have ever […]
This month, Tech Crunch Disrupt in New York will be focusing on Design during their Office Hours segment. Six companies will have a chance to spend time on-stage with some talented design experts. Startups will get to go up on stage, show the TC experts their designs, and receive advice and feedback. Pretty cool considering […]
For many organizations caught in the wake of the recent social media tsunami, there is a growing sense of urgency to adopt a social media strategy. That’s great, but since social media and branding are both CEO-driven initiatives, they are only as good as the people behind them. Developing an authentic and open social presence […]
