Social Media Strategy 101
When you talk about developing a social media strategy, it can sound quite complicated and a little confusing. I was searching for an example to show visually how the flow of information works within a company’s social media/content marketing strategy, when I came across this awesome video by a company called IdeaPaint.
IdeaPaint is a B2B (and B2C) company that makes paint that allows you to transform any wall into a whiteboard. In the video, IdeaPaint Chief Marketing Officer Marcus Wilson explains how the company uses social media to get the word out about their product. The basis is content creation, where they use YouTube, Flickr and their blog to post their original content. The content is then pushed out through Twitter and Facebook, which push traffic back to the blog. All of this traffic is directed towards landing pages, which is where the leads come from.
Using the product itself to show a map of how the information flows, he illustrates how a social media plan works in a very simple way. The best part about the video is that it actually plays a part in the social media plan itself, because it shows off the product really well without a direct sell. It’s like Inception, but with content marketing. Brilliant.
Have a look at the video and let us know what you think. Do you think this type of social media/content marketing strategy works? (We do. In fact, we just put up a whiteboard wall in our boardroom using IdeaPaint!) Leave us a comment and let us know what you think.
