(Image via Gigaom) According to Mary Meeker, a top analyst at Morgan Stanley, more people will soon be accessing the Internet via mobile devices than from regular computers. If you take a look at the above graph, you can see that this is likely to happen in the very near future. More and more people […]
The other day I was looking up a business and went to their website. I searched around a bit on the website and saw case studies from 2001. It made me stop and think about the company. Do I want to engage with a company that has 10-year-old case studies? I then went to check […]
Hashtags are all over the place on Twitter. When they are used correctly, they can help make your tweets easier to find in searches and help boost your visibility. This article from Search Engine Land mentions a few reasons why hashtags should be part of your social media strategy, of which this is probably the […]
All too often, companies ponder if it’s worth it to invest in marketing activities such as branding. There is a misconception of that task to begin with, but for the sake of making this post short-ish, let’s assume business owners know that branding is more than having a “cool” logo and tagline. The misconception is […]
Random marketing wastes time and money Why are so many businesses still using random marketing tactics? I can see why some business owners think marketing is expensive. It’s no surprise when so much time and money is wasted on random tactics. Random marketing is like throwing spaghetti at the wall. You throw as many ideas […]
The great thing about the past is that we can learn valuable lessons with 20/20 vision, especially if those past events are still fresh in our minds. So I want to share a great article written for MarketingProfs last year, Stronger Brands Recover From Recession Faster. A ton of marketers say they understand marketing and […]
Content is King, right? Maybe not… Last week I had a good chat with a potential new client. She asked me two questions: “Do you guys develop content?” and, “How much does it cost?” The first one was easy to answer. The second one, not so much. When we Google, we look for websites […]
Back in the day, many businesses relied on word of mouth for advertising. There’s nothing more effective than someone you know giving a personal recommendation for a product. It has always worked fairly well. Someone really loves your product, so they tell their friends and those friends tell other friends, and it continues on. (Like […]
Investing in a credible brand image for your company, product or service is critical to raising capital. It not only makes you look like a winner, it instills confidence and trust in your potential investor. Have you ever watched Shark Tank or Dragon’s Den? Most often, the entrepreneurs who get funding from the investors on […]
By simple definition, a landing page is the first page you arrive at after clicking a search result, email campaign or banner ad. People sometimes mistake a “landing page” for a website’s homepage because it’s the first place they are pointed to. Some people prefer to bookmark a landing page instead of a home page. […]
