Last May, Forbes contributor Mark Fidelman (@markfidelman) shared a terrific and timely study that illustrated how social sales outperformed traditional selling by over 78%. For the B2B salesperson, the study’s call to action is profound: Ushering salespeople from the old world into the social world. Here are five nuggets illustrated in our infographic below: 78.6% […]
Most B2Bs know that they must change how they deal with their content in order to not only keep up, but succeed in today’s marketplace. And although some may realize that if they don’t publish, they will perish, too many still don’t know where to begin. That’s because the company’s content ecosystem and the its […]
Who drives your company’s online B2B sales strategy? Buyers, that’s who! Who has more choice and is more connected than ever before? Yes, your buyers! B2B companies face many challenges in the transactional shift as the traditional customer contact strategies for their sales, marketing, and communications move away from a ‘human only’ context and into […]
Ever since the social media tsunami hit the corporate boardroom in 2008, B2B social media discussions have been usually met with rolling eyes and smug grins. After all, B2B is all about business, not fans, likes, and followers. Right? At first, one would think the B2B skeptics were right, but Maersk Line, the global Danish shipping […]
Throwing B2B tactics at Facebook is like fishing for trout in the middle of the ocean. Go to Google and search for “B2B” and “Facebook”. You will quickly find an endless sea of stats and figures that show how Facebook “generates this” and “increases that” (traffic mostly, but I’ll get to that later). For example: […]
Last week we discussed how to create a B2B content-centric ecosystem so that B2Bs can be better prepared for today’s B2B buyer. This is a followup post based on a recent IDG study published by BtoB Magazine. According to IDG, B2B tech buyers are becoming more and more influenced by social, mobile, and video content […]
Happy New Year! After eating way too many baked goods over the holidays, we are back heads-down on some exciting new projects to kick off 2013, not to mention trying to work off some of these muffin-tops. Before we get into any new content topics, I wanted to reflect on a few highlights we shared […]
For B2B leaders who see the potential upside of social marketing, many still struggle with how and when to craft social content in order to generate demand and nurture relationships. Mainstream social networks (Facebook, Twitter, Pinterest) were not specifically built for the business-to-business audience so the task can be overwhelming and appear pointless. Indeed, a […]
Since 2008, social media marketing has transformed everything we used to know about creating awareness and generating leads. Gone are the days of “push” marketing. Today it is all about “pull” or “peer-peer” marketing. We see consumer package brands promoted on social sites like Facebook and Pinterest all the time. Sure, it makes sense to […]
Small businesses in the B2B space can learn from a recent VerticalResponse survey summed up nicely by VentureBeat’s John Koetsier, showing 66% of small businesses have invested more on social media marketing activities in 2012 than in 2011. I think most B2B business owners reading this would find it surprising that over 43% of small businesses […]
