Strategy+Design

The French Publicis Groupe and American born Omnicom Group have announced plans to join forces in what could be the largest advertising holding company in history. This deal topped the charts with a combined capitalization of $35 Billion. Between the two companies they had combined revenues in 2012 of $22.7 Billion. They say they are […]

We live in an instant world. As business people, we want our business performance results to be just as snappy. And why not? Technology makes it easier and faster to get information. That may apply to some business initiatives, but marketing doesn’t work that way, especially in the B2B space. Why? Because as I already […]